What are the benefits?
Reduced Costs
By directing your customer to the ATM, you can greatly reduce the credit card fees you are currently paying. Credit card transactions cost between 2% and 3% of a purchase. Instead of paying Visa and Mastercard, make money instead when a customer withdraws cash.
Improved Image
By providing new and unique services for your patrons, your image is improved. One reason people patronize your store is value. An ATM only adds to the overall value to your store.
Increase Customers
Consumers will stop into your business because of the added convenience of an ATM. The additional foot traffic will allow for extra cash spent in your business. ATM's also have geotags which allow people to pinpoint the nearest machine available.
Control Bad Debt
Cash does not bounce. When a customer uses cash from an ATM it cuts down the charge backs, disputes, returned checks, and the stress associated with these incidents.
Cash Retention
Studies show that an ATM can increase a business's sales as much as 8%. 25% of the cash withdrawn from an ATM is spent on the premises. This number can be as high as 75% for nightclubs, bars and restaurants.
Save Time
An ATM can save customer embarrassment and your employees time. Your customers will no longer need to stop at a competitor's establishment to get cash (and spend it there). An ATM also deposits funds directly into your bank account, which saves time and work.